Contact Information

Palace Jewelry & Loan Company Inc.

300 N. Virginia St.
Reno, Nevada 89501-1137

Phone: 775-322-2863
Fax: 775-322-1394


Business Hours:
Sunday Thursday: 9 a.m.6 p.m.
Friday Saturday: 9 a.m.7 p.m.

We accept Visa.We accept MasterCard.We accept American Express.We accept Discover.
We accept Cash.We accept Checks.We accept PayPal

Follow Us!





Welcome to Palace Jewelry & Loan Company Inc!

Family owned and operated since 1958, our company is not just bricks and mortar, computers and signs. It’s people working together to serve the customers and each other. That is our philosophy. While our company today hardly resembles our first small store on Commercial Row, our early values remain.

jewelry repair services
  • We Buy, Loan, Trade on Gold, Silver, Platinum, electronics, tools, and Firearms 
  • Safe and Secure Collateral Loans at only 10% when everyone else in town is
    now at 13%.
  • Our loans are for a 4 month Duration while others in town are only for 3 months!
  • No Interest Layaways 
  • Blu-ray, DVD, Video Game, CD Resurfacing
  • Se Habla Español

Our Beginnings

In March of 1958, Dennis and Joan Mack started on the road to business success by purchasing a tiny gift shop with a pawn license, on East Commercial Row in Reno, Nevada, by the name of Palace Jewelry & Loan company.
Soon thereafter, a merger with Royal and Madeline Goodsell, Joan’s parents, took place, forming a most compatible and enduring partnership.
After over 50 years, two moves and three expansions, “The Palace” stands apart and above in individuality and vision. The location may have changed, but the philosophy remains the same.
“Even with a store full of treasures, none are so valued as our customers and employees.”
We are now located at 300 N. Virginia St., Reno, NV 89501! Right across the street from the Eldorado Hotel and Casino with free parking right behind the store.